Most stores lose the customer
right after the first sale

We're a Netherlands-based CRM and retention team working with e-commerce and subscription brands across Europe. We build the email flows, segmentation and lifecycle campaigns that bring customers back, because the second and third order is where your margin actually lives.
shap-2
CRM and email retention flow illustration
"
Our senior team has run CRM and retention inside consumer apps with millions of users, sportsbooks, and subscription businesses. We've owned these numbers in-house, not just talked about them.

Disciplines strip

Why brands bring us in

We are not a traditional agency. We operate like partners inside your business focused on what actually
drives growth. Clear thinking, direct execution, and outcomes you can measure.

We've done this inside real businesses

Our team has run lifecycle marketing for consumer platforms with millions of users and for brands where retention was the whole business model. We know which flows actually make money and which ones just look busy in a slide deck.

Specialists, not generalists

We don't do a bit of everything. CRM, email and retention is the craft, and going deep on one thing is why our work performs.

Regulated-market ready

We've built CRM programs in industries where every message has compliance rules attached, including iGaming. If your sector has regulators, we already speak the language.

You talk to the people doing the work

Small team, no account managers, decisions in hours. And every engagement has numbers attached that we review together monthly.

Three ways to start

Pick the one that matches where you are, or talk to us and we’ll tell you straight.

Retention Audit. Free

Thirty minutes. We look at your flows, your segmentation and your repeat purchase rate, and tell you the three biggest leaks. No pitch, no obligation.

Flows Sprint. Fixed price

The core money flows built and live in 2 to 3 weeks: welcome, abandoned checkout, post-purchase and win-back, with deliverability checked so your emails actually land. One price, agreed upfront.

Retention Retainer. Monthly

The full lifecycle program: campaign calendar, segmentation strategy, testing, and monthly reporting against targets we agree before we start.

Grow

For established brands that need sharper execution, not a new strategy. We embed with your team to sweat the channels you already run, and find the compounding gains most agencies miss.
icon Audit
icon Sprint
icon Retainer
icon Grow

Same framing rules as the UAE site, and they're not optional

these are projects we delivered, never "clients." Only numbers you could screenshot if challenged. The inherited +31% and +18% labels are deleted.

SEO · Content · Multi-market

Content platform built for 8 markets from a standing start Research, build and optimisation of a multi-market content platform in competitive search verticals across Europe and beyond. Technical SEO infrastructure, schema markup, editorial strategy and link foundations, set up across 8 countries.

8 markets launched

8 markets launched · Full technical + schema architecture

Paid Ads · High-ticket

3x return on ad spend for a high-ticket consumer brand Targeted Meta and Google campaigns for a company selling packages at around €1,700 per unit. Ad spend returned more than three times its cost in confirmed bookings within the campaign window.

3x ROAS

3x ROAS · €1,700 average order value

Shopify · E-commerce launch

Beauty e-commerce brand launched in 3 weeks An end-to-end Shopify build for a beauty brand entering a new market: product setup, store design, payment integration, analytics, and launch-ready infrastructure delivered on time.

3 weeks to launch

3 weeks to launch · Full store: products, payments, analytics

Not sure
where to start?

Book a free 30 minute call. We will look at your current setup and tell you the three things worth fixing first. No pitch, no commitment.
Free 30 min session. Straight talk. No agency waffle.

Frequently Asked Questions

Klaviyo, Mailchimp, Omnisend, HubSpot and most major ESPs and CRMs, on Shopify, WooCommerce and custom stacks.

Yes, that's what the Flows Sprint is for. If you're getting orders but have no flows running, the sprint pays for itself quickly. If you're pre-revenue, we'll tell you honestly to come back later.

Flows usually start producing within days of going live, because they catch revenue that was already leaking. Broader lifecycle programs build over one to three months.

Yes, as one of our verticals. Our team has operator-side CRM experience in regulated markets, which means we build programs that perform and pass compliance review.

We're registered in the Netherlands and work with brands across Europe, in English, fully remote.